Solenne Skin Studio
Launching a skincare brand into a crowded feed
- Brand
- Solenne Skin Studio (fictional)
- Industry
- Beauty and wellness, DTC launch
- Services
- Branding, Social Media, Paid Social, Websites
The challenge
Skincare is one of the most competitive categories on social. Solenne has a credible founder story and a short, honest ingredient list, but no audience, no identity and a modest launch budget.
The strategy
- Move 1
Position on honesty
A brand platform built on showing the work: formulation notes, real-skin results and plain-language ingredient explanations instead of glossy promises.
- Move 2
Build the audience before the launch
A waitlist driven by founder-led content and creator seeding, so launch day sells to people who already care.
- Move 3
Launch with a test plan
Paid social structured to learn quickly which product, angle and creator converts, with budget released in stages as signals come in.
Creative assets
- Identity system
- Founder content series
- Creator seeding kit
- Launch storefront
What we would measure
Planning targets for a fictional brand. No results are claimed.
Primary target
Pre-launch waitlist that converts on day one
Brand target
A recognizable identity in a crowded category
Learning target
Proven product and angle to scale after launch
Bring us the real thing.
Tell us where you are and where you want to be. We will come back with an honest view of the opportunity, usually within one business day.